Rural Respecting Difference Programme

MIFC Characters
What is the Rural Respecting Difference Programme?

The Rural Respecting Difference Programme combines a series of cartoon messages with a curriculum. Together they aim to promote positive attitudes to physical, social and cultural differences amongst young children, practitioners and parents. The messages also address bullying behaviours.

The cartoons are set in a play park and feature characters children can easily identify with. The messages in the cartoons are reinforced in early years settings through the use of resources and interactive activities that prompt children to talk about their feelings and attitudes towards the issues explored in the cartoons.

The Programme is a partnership between the Rural Development Council (RDC), Early Years and the Border Counties Childhood Network (BCCN). It is based on the Media Initiative for Children (MIFC) Respecting Difference Programme developed by Early Years – the organisation for young children and Pii, the Peace Initiatives Institute in the USA.

Evaluation of MIFC

Evaluation Report Media Initiative for Rural Children Cross-borders: Rural Respecting Difference Programme

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Project is part financed by the European Union’s European Regional Development Fund through the EU’s PEACE III Programme for Peace and Reconciliation managed for the Special Programmes Body by Pobal.