A rigorous evaluation has been carried out on the Media Initiative for Children which took the form of a cluster randomised controlled trial, led by the Centre for Effective Education at Queen's University Belfast and in-depth qualitative case studies undertaken by the National Children's Bureau (NCB) and Stranmillis University College.
It involved 74 pre-school settings; 54 from Northern Ireland and 20 from counties Louth and Roscommon in the Republic of Ireland (10 per county).
A total of 1,181 children aged 3-4 years participated in the evaluation, together with 868 parents and 232 practitioners. The trial took place during the academic year 2008/09.
Robust evidence was found that the Media Initiative for Children achieved positive effects regarding children's attitudes and awareness in relation to their:
Such effects were consistent across the whole sample of children and no differences were found between:
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